Social Media/Content Marketing Manager - Chula Vista Resort - Wisconsin Dells, WI

  • Full Time
  • Anywhere

Chula Vista Resort

Job Description

Social Media Marketing Management (80%)

  • Develop and implement digital marketing strategies and calendars that meet business objectives and align with Chula Vista Resort’s brand standards
  • Manage and monitor multiple social media channels including day-to-day posts and campaign management of Facebook, Twitter, LinkedIn, YouTube, Instagram, etc.
  • Coordinate the execution of social media strategies across all appropriate channels
  • Manage and optimize paid social media campaigns
  • Work with management team and other departments to develop social media marketing and communication plans for key areas of the resort
  • Research social media trends and content effectiveness to stay up-to-date
  • Create photo and video content promoting the resort and its amenities
  • Produce blogs highlighting Chula Vista Resort’s brand utilizing SEO optimization
  • Develop and maintain website content along with the Creative Manager
  • Monitor Chula Vista Resort app and website content to ensure it stays up to date
  • Ensure in-house marketing materials remain current and update as needed

Reputation Management (20%) – work together with GXM

  • Respond to comments and reviews on TripAdvisor, Facebook, Yelp, Google, etc.
  • Monitor and respond to guest messages within a timely manner
  • Work with Guest Services Team on solutions


  • Bachelor’s Degree in marketing, communications, advertising, English or related field
  • Strong written and oral communication skills
  • Experience designing, implementing and managing social media marketing programs, measurement and analytics preferred
  • Experience with and knowledge of effective social media marketing strategies
  • Familiar with Adobe Suite including Photoshop and InDesign
  • Experience with WordPress, preferred
  • Photography and videography skills are a plus

Physical Requirements:

  • Must be able to lift 20lbs.

Body Positions:

Sitting, standing for at least 8 hour shift or more.

Body Sense:

Have full use of eyes and ears, full power of speech.

Body Movements:

Walking, turning head and torso, bending arms, wrists, and fingers.


  • Competitive pay
  • Variety Health Benefits
  • 401K plan
  • Employee discounts and Incentives
  • Employee of the Month/Year
  • Friendly work environment
  • Potential for Advancement

Chula Vista Resort is a full-service, year-round, waterpark and conference resort. Chula Vista features approximately 622 guest rooms and suites, over 200,000 Square Feet of flexible meeting and convention space, 7 restaurants, and a number of recreational amenities including an indoor and outdoor waterpark, 18-hole Golf Course, full service Spa, onsite Zipline Adventure Park, and kids activities center. Chula Vista Resort has been independently owned and operated for the past 50 years; the resort recently entered a franchise agreement with Wyndham Hotel Group as the newest member of the Trademark brand, and is their only waterpark resort. We are a stable, caring employer dedicated to providing success and the growth of our employees within the hospitality and tourism industry.

Job Type: Full-time


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