SEO Manager - SD Wheel - Appleton, WI

  • Full Time
  • Anywhere

SD Wheel

Develop and execute SEO strategies for 10+ consecutive companies to hit 60% YOY organic growth targets. This person must ensure we build a team that focuses on growing our organic footprint to dominate search engines while keeping a customer-first mentality with any decisions we make. Work along with development teams and marketing teams to create keyword strategy, backlinking plans, and content creation plans to rank top of the first page in all class A and B searches. Provide guidance on paid search strategies and work alongside with paid advertising teams to complete goals. Coach and develop web developers to build a team of SEO experts.

Essential Functions

  • Develop and execute successful SEO strategies
  • Manage team of SEO Specialists
  • Conduct keyword research to guide content teams
  • Review technical SEO issues and have them fixed
  • Optimize website content, landing pages and paid search copy
  • Direct off-page optimization projects (e.g. link-building)
  • Collect data and report on traffic, rankings and other SEO aspects
  • Work with social media and PPC teams to optimize campaigns
  • Keep knowledgeable of SEO and integrated marketing trends
  • Grow SEO team to support business growth
  • Reasonable accommodations may be made to enable individuals with disabilities to perform the essentials functions.


  • Ability to multitask, prioritize, and manage time effectively
  • Creative
  • Dependable
  • Detailed Oriented
  • Documentation
  • Emotionally intelligent
  • Trustworthy
  • Excellent communication, presentation and writing skills
  • Great work ethic
  • Honest
  • Interpersonal skills
  • Listening skills
  • Methodical
  • Patience
  • Personality
  • Problem solving skills
  • Quality focus
  • Resolving Conflict
  • Resourceful
  • Team player

Supervisory Responsibility

This position is responsible for managing and leading the SEO team

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms; with occasional lifting.

Position Type/Expected Hours of Work

This is a full-time position. Minimum days and hours of work are Monday through Friday, 9 a.m. to 5 p.m.


  • Onsite
  • Track your own hours both honestly and accurately


  • High School Graduate or General Education Degree
  • BSc/BA in Marketing, Business or related field
  • Experience in lean management preferred
  • 3-5 years experience in SEO work


  • Knowledge of products we sell
  • Knowledge of the systems/standards we use
  • Understand customer demographic
  • Expert in lean management & process improvement

Certificates & Licenses

  • Lean Management


  • Embodies / aligns with companies Mission / Vision / Core Values
  • Proven experience as SEO Manager, SEM Manager or similar role
  • Knowledge of standard and current SEO practices
  • Knowledge of HTML/CSS
  • Experience with SEO reporting
  • Familiarity with relevant tools (e.g. MOZ, SemRUSH) and web analytics tools (e.g. Google Analytics, WebTrends)
  • Excellent communication skills
  • Strong organizational and leadership skills
  • Analytical mindset with numerical aptitude

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Job Type: Full-time

Pay: $23.00 - $28.00 per hour


  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Employee assistance program
  • Employee discount
  • Flexible spending account
  • Health insurance
  • Paid time off
  • Retirement plan
  • Vision insurance


  • Day shift
  • Monday to Friday

Supplemental Pay:

  • Bonus pay

Ability to Commute/Relocate:

  • Appleton, WI 54915 (Required)


  • Bachelor's (Preferred)


  • SEO: 3 years (Required)
  • Lean Management: 1 year (Preferred)

Company's website:


Benefit Conditions:

  • Waiting period may apply
  • Only full-time employees eligible

Work Remotely:

  • No


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