Senior Marketing Manager, Consumer Subscription Products

Job Description

Smart, ambitious Marketer to grow Meredith's digital consumer products businesses. Jump into and play a key role on the team challenged with identifying strategies and tactics for scaling the existing portfolio, and with driving the strategy and go-to-market execution of future consumer subscription products.

I. Job Summary | Major goals and objectives.

Scale the reach, awareness, and consumer revenue of Meredith's existing and future consumer products (Cozi Family Organizer mobile app, Cooking Light Diet, and new products that may include additional apps, paywalls)
Be a key player on a small marketing team where you'll contribute directly to the strategy, planning, and execution of programs that lead to product awareness, customer acquisition, and revenue.
Work cross-functionally - Edit, Product, etc. - on new features, new acquisition strategies

II. Essential Job Functions

Lead and execute acquisition, engagement, and subscription marketing strategies and campaigns across multiple channels (i.e., app stores, display, email, social, search, affiliate, partner marketing.)
Analyze, test, and continually optimize campaign response and effectiveness
Continuously optimize conversion flow, minimize churn
Define and master the underlying business levers and drivers of our portfolio of existing subscription businesses to make data-informed decisions about business performance and growth opportunities; define hypotheses on business levers for new product launches.
Develop and execute all acquisition programs in conjunction with internal groups at Meredith. Coordinate and execute multiple campaigns. Manage campaign process including schedules, creative process, materials, and operation details
Budgeting, Reporting and Analysis: monitor budget/forecast projections, ensure appropriate tracking and financial efficiencies; prepare reports and analyze campaigns to determine future plans and profitability.
Clearly define success metrics, KPI's and reporting prior to implementation and provide performance analysis/insights post campaigns.
Stay up-to-date on new marketing channels, suggest innovation in our marketing approaches

III. Minimum Qualifications and Job Requirements

Specific Knowledge, Skills and Abilities:

Demonstrated record of success driving acquisition to paid subscription products - preferably digital products - through cross-channel efforts such as Search Marketing, Social Media, Influencer/Partner Marketing, Affiliate/Referral Networks, etc.
Experience in marketing mobile apps via mobile app install campaigns, e.g. via Apple Search Ads, Google Play Network, and Facebook
Data-driven, with an aptitude for and interest in working with data to continuously improve marketing programs, improve engagement metrics and deliver upon overall company goals and metrics
Experience designing and executing A/B tests to drive acquisition, conversion, revenue optimization
Outstanding verbal and written communication skills, ability to make metrics-driven recommendations to cross-functional key stakeholders
Strong attention to detail, excellent organization skills, and ability to manage multiple projects and responsibilities
Excellent relationship building skills with a demonstrated capability for creating innovative ways to engage with individuals in person and online
7-10 years in a marketing role focused on acquisition/engagement of subscription-based products or services
Preferred Experience includes experience with new product launches, with paid mobile apps, with paywalls
BA/BS in Marketing or related field

It is the policy of Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Meredith will provide reasonable accommodations for qualified individuals with disabilities.

Meredith participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: http://www.uscis.gov/e-verify/employees

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Meredith Corporation is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities.

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