Senior Digital Marketing Strategist, DEADLINE EXTENDED - Madison Area Technical College - Madison, WI

  • Full Time
  • Anywhere

Madison Area Technical College

Job details

$67,103 - $83,879 a year

Full Job Description

Current Madison College employees must apply to the internal career site by logging into Workday

Job Posting Date:

October 23, 2020

Application Deadline:

Salary Information:

$67,103 - $83,879


Marketing & Public Relations

Job Description:

Madison College is excited to introduce a Sr. Digital Marketing Strategist to our Marketing and Public Relations department. We are seeking a candidate with strong email campaign, digital analytics and assessment, and SEO experience. This work can be done on campus or from a remote location. If you are looking for a fulfilling career that can display all of these skills, apply now!

Madison College’s dedication to promoting equity, inclusion and diversity is reflected in our Mission, Vision, and Values. Hiring an inclusive workforce that mirrors our student population is more than just a commitment at Madison College—it is the foundation of what we are striving to do. Come be part of our great team!

REQUIRED DOCUMENTS/DEADLINE: cover letter and resume. Failure to submit these documents by the first consideration date will result in the disqualification of your application. This position will be open until filled, with a first review date of November 6 , 2020, at 11:59 pm . After this date, the recruitment may close without further notice. Interested applicants are encouraged to as soon as possible.

This is a full-time, exempt, 52 weeks per year position. Monday – Friday. Madison College offers a generous benefit program including health and dental benefits. This position does not offer a relocation package.


This position is responsible for collaborating with the department managers to develop, oversee, and analyze integrated digital marketing campaigns within the marketing department. This position will take integrated digital campaigns from creative to execution and will have oversight of CRM, digital advertising and SEO/SEM. This position will also work with the Public Relations Liaison to bring marketing content across multiple digital platforms and formats to drive applications, engagement, retention, leads, and positive customer behavior. This position has no direct reports. This position will require some budgetary responsibility, and potentially some management of external agency.

This position reports to the CMO.


  • Oversee all email marketing campaigns and integrate texting and other mobile technology to reach potential customers.

  • Implement multi-channel digital tactics to move customers to their next journey stage

  • Manage display advertising and ensure integration with paid and earned social media leveraging customer data and website behavior to personalize messaging and optimize ROI.

  • Lead search engine optimization (SEO) efforts by prioritizing opportunities to improve organic traffic, including contributing to the digital content development process.

  • Collaborate with the Content Strategist and Marketing Manager to develop strategic campaigns in digital channels.

  • Identify and test new digital marketing channels that grow our online presence, utilizing web analytics and tools to monitor, analyze, report and improve campaign performance.

  • Perform data analysis, reporting and transparent visualizations of web and campaign performance in all digital channels including monthly outcomes and dashboards to ensure ROI

  • Assess and draw meaningful conclusions and provide recommendations based on all digital data and metrics.

  • Maintains a commitment to the college mission, vision and values. Comply with college policies, directives, and work rules.Engages positively with colleagues, handles conflict directly and professionally, contributes to team discussions, collaborates and helps colleagues, assumes the best from colleagues, provides and accepts constructive feedback, follows through on commitments, and supports final decisions that are made.

  • Other duties as defined by department, college, or officials.


  • Skill in communicating effectively and professionally, both orally and in writing.

  • Demonstrated skill in communications and human relations with populations of diverse socioeconomic and cultural backgrounds and persons with disabilities.

  • Strong experience in SEO and SEM.

  • Experience managing lead nurture campaigns within a CRM platform—Microsoft Dynamics experience including experience with email automation.

  • Knowledge and skill in comprehensive marketing and digital media analytics.

  • Ability to manage a project including multi-tasking, attention to detail, collaboration, and communication skills.

  • Knowledge and skill in advertising channels and effectiveness.


1. Bachelor’s degree from an accredited institution in Marketing, Business, Digital Advertising, Communication or closely related field OR four (4) years (8,000 hours) of related work experience directly related to the skills required for successfully performing this position.

  • Experience used as an equivalent of an educational requirement is in addition to any experience required by the position.

2. Five (5) years (10,000 hours) of digital marketing and analytics experience in a large organization or institution or other experience directly related to the skills required to successfully perform this position.

3. Master’s degree from an accredited institution in Marketing, Business, Digital Advertising, Communication or related field preferred.

If you are experiencing application issues please contact the HR hotline, (608) 246-6900.

Madison Area Technical College does not discriminate on the basis of race, color, national origin, sex, disability or age in its programs or activities. Madison College will not tolerate racism or harassment of any kind. We will provide an educational environment that preserves the safety and dignity of our students, staff and faculty . The following person has been designated to handle inquiries regarding the non-discrimination policies: Rosemary Buschhaus, J.D., SPHR, SHRM-SCP, Vice President, Human Resources , 1701 Wright St Madison, WI 53704 (608) 246-6900


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