Product Marketing Specialist - Infosec - Madison, WI

Infosec's a fast-growing, stable software company with amazing opportunities to start or grow your career. We’ve been fighting cybercrime since 2004 and are on a mission to equip everyone with the latest security education and skills so the good guys win. It’s ambitious. It’s rewarding. It’s what we do every day. And we’re looking for bright, passionate new team members to join us.

At Infosec, you’ll be surrounded and supported by bright, ambitious co-workers who share a relentless passion for innovation, collaboration, curiosity and getting things done. There’s no our way or the highway here. We believe good ideas can come from anyone — open doors and open ears mean your voice can make a real difference.

As a Product Marketing Specialist, you will be responsible for the outbound marketing activities for your products. You’ll help craft the messaging and positioning for products; translating technical features and capabilities into benefits. You’ll position these benefits effectively in our space, communicating product and brand value in everything you create. You’ll help drive demand through creative and memorable content, including everything from website copy and blogs to educational ebooks and webinars. In your role as a Product Marketing Specialist, you’ll deeply understand our buyers and clients — who they are, what they care about and how Infosec’s products meet their needs — and will continuously share that knowledge with our product, sales and marketing teams.

Your responsibilities:

• Monitor and analyze key players in the market from a brand and content perspective; share findings with internal stakeholders
• Source and create content that clearly articulates product benefits and brand values, including email copy, case studies, website copy, blog posts and videos
• Maintain internal and external product collateral (one sheets, training decks, battlecards, etc.), ensuring product information is up-to-date and effectively positioned
• Collaborate with other departments (client success, content and product) to improve and streamline client communications
• Collaborate with team members to analyze and optimize marketing tactics across all segments at each stage of the buyer journey — i.e., use data to validate we are sending the right asset and message to the right audience at the right time

Your qualifications:

• 1-3 years of marketing, product and/or communications experience
• A love for digital content creation, supported by an strong portfolio of past content and writing samples
• Excellent written and verbal communication skills
• Strong project management and time management skills
• Excellent interpersonal skills and the ability to interact with multiple teams
• Analytical skills and ability to identify, interpret and use marketing analytics to improve communications and tactics
• Ability to meet deadlines and work in a fast-paced environment
• Self-directed and able to take on responsibilities with minimal supervision
• Experience working with technical and/or research teams preferred

Why You Should Join Us

• Quickly growing, stable (16 years!) tech company
• Named to Madison Best Places to Work 2019
• Internal career path opportunities
• Competitive base salary and 401(k) with company match
• Health and wellness benefits (medical, dental, vision, FSAs, supplemental insurance, life insurance)
• Paid parental leave
• Paid time off for volunteer and charitable work
• Infosec Gives pledge — sharing 1% of our profit, product and time to impact communities around us
• Commitment to diversity and inclusion so all employees feel comfortable and confident bringing their whole selves to work

How to Apply

If this sounds like the opportunity you’ve been looking for, apply right now! A real human being will review your application and get back to you if you’re a good fit. If you’re unsure or have questions, feel free to reach out to me directly at sarah.hart@infosecinstitute.com. I look forward to speaking with you soon!

Infosec is an equal opportunity employer.

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