Power Products- eCommerce UX and Product Manager - Brunswick Corporation - Menomonee Falls, WI

It is our people behind life’s passions who will make the big difference. If you are interested in becoming part of a company that delivers market leading products, driving your own career and working with brands committed to active lifestyles, then you’ve found your fit.

Have what it takes? Join us.

We are seeking a B2B & D2C eCommerce Experience & Product Manager to join our growing eCommerce team. The ideal candidate combines cross department collaboration, business insights with product strategy, and roadmap planning. We are looking for a highly motivated, independently driven Product Manager to improve the online dealer buying experience.

What you'll do

• Maintain website updates in collaboration with Product Development and Design Teams
• Manage and review merchandise presentation on site to ensure the categorization, imagery, copy, pricing and promotional tags are accurate and meet internal guidelines.
• Utilize product Information management tool to build on-line category and product groupings as directed by Digital Commerce management.
• Prepare weekly and daily reporting for Digital Commerce management team to aid in accurate seasonal plans and strategy creation.
• Analyze reports and provide recommendations for on-line merchandise and pricing strategies.
• Provide merchandise-related support to the Digital Commerce Operations, warehouses, and photography teams.
• Collaborate with cross-functional partners to gather input for prioritization, define business requirements and plan training and change management. Partners include Dealers, Sales, Service, Marketing, IT, Legal, Finance, Operations and Analytics.
• Manage the end-to-end product development of prioritized enhancements from intake, strategy development, requirements definition, design, development, testing and adoption
• Review competitor websites to ensure industry alignment with categorization, promotions, and trends.
• Develop and communicate the management of inventory that supports the merchandising, marketing and financial objectives of a category.
• Develop category pricing recommendations and strategies that align with the financials plans
• Develop seasonal hindsight and the strategic opportunities used to inform pre-line.
• Identify areas of opportunity to make meaningful investment shifts supported by marketing and site execution.
• Partner with Marketing team to formulate and execute a plan that drives prospects into the funnel and generates more sales activity from existing customers.
• Create a compelling product experience on the site, to include inspirational merchandise presentation, simple and intuitive category navigation and clear and accurate product details.
• Deliver on best in class product assortment architecture within area of responsibility.
• Deliver on the site experience vision (interplay across the entire division of sorts experiences, linking strategies, and how they inter-relate to overall marketing experience.
• Drive best in class experiences across both mobile and desktop supported by a deep knowledge of technical features and functionality with an understanding how the site functions (limitations and opportunities)

Qualifications :

• High level understanding of B2B & D2C eCommerce technology and strategy with 5-8 years in B2B and/or D2C industries
• BA or BS degree required or relevant years of experience
• Customer focused. Should always be thinking about our dealers and what will enhance their experience, while being mindful of business goals
• Data driven. Should enjoy deriving insights from data to prioritize ideas and optimize features
• Must demonstrate the ability to understand and discuss technical concepts with IT and product management to develop new features and products
• Customer experience, persona development and journey builder experience is vital
• Expertise in cloud technologies that span PIM, DAM, CRM and Marketing Automation
• Experience working with Adobe Experience Manager and Magento is a plus

We are the people behind life’s passions.

Brunswick does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors. For help, please contact our support team at: hrsharedservices@brunswick.com or 866-278-6942 .

Equal Opportunity Employer: Minorities/Women/Protected Veterans/Disabled

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