Marketing Manager, eCommerce - Kohler - Kohler, WI

  • Freelance
  • Anywhere


Location: Kohler, WI or Remote


Are you a motivated marketing professional with experience developing world class eCommerce strategies? Do you have a proven ability to advise business partners on best practices and drive the execution of online marketing promotions and programs? If so, Kohler Co.’s global Power Group business has an excellent opportunity for you!

Kohler Co., one of the largest power generator manufacturers in the world, has delivered energy solutions worldwide since 1920. Kohler has forged a reputation as a reliable energy supplier under all circumstances, with different industries internationally. Today, Kohler Power includes Clarke Energy, KOHLER Engines, KOHLER Power Systems, KOHLER Uninterruptible Power and Residential & Power Products that offer marine, mobile, industrial and residential generators, as well as motors and power equipment rental. For more information about Kohler Co.’s Power Group business, please visit

As Marketing Manager eCommerce, responsibilities include analyzing, reviewing, recommending, building and executing a strategy to drive e-commerce business profitability, increasing visitors, improving conversion rates, capturing larger average order sizes and managing margin performance.

Other competencies associated with primary function and scope are as follows:

  • Possess in-depth competitor and market share understanding.
  • Display initiative to remove obstacles.
  • Demonstrate high-level presentation/communication skills.
  • Manage across functional areas to see the “big picture.”
  • Understand operational, manufacturing, forecasting, and production planning processes and understand quantitative analysis and NPD process.

Specific Responsibilities:

  • Create and execute Power Group e-commerce strategy for whole goods, service parts, and extended services.
  • Collaborate with Power Group omni-channel professionals to deliver a world class online experience to Kohler Power customers and the end consumer. Identify customer needs and business opportunities within the channel.
  • Plan, forecast, and implement marketing programs and promotions for the E-Commerce business. Include special promotions, buying opportunities, rebate programs, and ongoing support programs for product categories and market segments.
  • Analyze point of sale reports to help management understand the success of promotions/marketing strategies and identify opportunities for improvement.
  • Recommend revision to existing or new products and programs based upon market feedback and sales trends.
  • Manage merchandising content optimization and web analytics to drive growth and customer satisfaction.
  • Manage, analyze and improve engagement and conversion activity.


  • Bachelor’s degree in Marketing, Business or a related subject required. MBA/MS or equivalent work experience preferred.
  • Previous experience in e-commerce required.
  • 10 or more years prior experience in Sales, Marketing, Channel Management, and/or Product Development with progressively more responsibility and a track record of results required.


  • Travel to trade shows, manufacturing plants, and customer visits as needed, approximately 20-30%.

Applicants must be authorized to work in the US without requiring sponsorship now or in the future.

Why Work at Kohler Co.?

Kohler Co.'s mission is to contribute to a higher level of gracious living for those who are touched by our products and services. We understand that it takes investment in our associates’ development to make that happen. So, we offer ongoing investment in each individual’s personal development and the opportunity to collaborate with others across functions and roles at Kohler.

In addition to the investment in your development, Kohler offers a benefits package including a competitive salary, health, vision, dental, 401(k) with company matching, and more!

About Us

Beyond the competitive benefits and compensation, Kohler proudly offers a rich history, steeped in creativity and a commitment to our associates and communities. We invite you to learn more about our culture and company at

It is Kohler’s policy to recruit, hire, and promote qualified personnel in all job classifications without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or veteran status. If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact Kohler Co. is an equal opportunity/affirmative action employer.


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