Washington Prime Group
The primary role of the Marketing Director is to create and drive traffic by delivering differentiated, sponsorable experiences (campaigns, initiatives, events) and the development of a comprehensive annual marketing strategy, inclusive of acquisition and activation tactics (physical and digital) which result in increased revenue and repeat shopper visitation, across multiple properties.
Integral part of the overall Property Management team and a key resource to tenants. They work collaboratively with key corporate cross-functional partners (Marketing, Property Management, Operations Sponsorship, Specialty Leasing and Leasing) to deliver respective properties NOI.
Customer-centric and community-oriented. They adapt, translate and tailor corporate direction based on the needs and preferences of their demographic constituency.
Supports the WPG goal of Pathway to Profit. They ideate on potential local event sponsors and support the GM to meet / exceed sponsorship goals.
Keenly aware of the current retail landscape, consumer trends and the competitive landscape. They actively canvas the marketplace.
Cultivates relationships and builds strong rapport with tenants. They serve as a key resource for both existing and new, seeking out and providing proactive thought-partnership and tactics to increase traffic and sales.
Digitally savvy. They leverage and optimize various social and web platforms to create awareness of on-property events, engage with their shoppers and positively project the property through dynamic content (on-property experiences). They effectively leverage PR and Media to promote the property and actively engage in reputation / community management.
Detail-oriented, effectively leads, manages and executes multiple projects concurrently and has the innate ability to get things done with speed and urgency. They excel at implementation.
What we’re looking for:
Tenant / PR / & Community Relations
Creative Services Partnership
Education and Experience
Washington Prime Group offers:
To apply, please visit the following URL:https://www.indeed.com/viewjob?t=Marketing+Director&c=Washington+Prime+Group&l=Morgantown%2C+WV&jk=1db8e0cdbf735a0b&rtk=1ene20fje3km1000&from=rss→