Marketing Content Manager - W.C. Bradley Co. - Menomonee Falls, WI

  • Freelance
  • Anywhere

W.C. Bradley Co

Job Summary

Responsible for ensuring a consistent brand image and story for Lamplight and the TIKI® Brand. Manage the marketing content across multiple platforms, formats, and mediums in support of sales growth, consumer engagement and retention, and brand loyalty.


Duties and Responsibilities
  • Manage all marketing content for the organization across multiple platforms and mediums; ensure content drives traffic, engagement, and leads to consumer sales and loyalty.
  • Develop, manage, and maintain a content strategy in support of short-term and long-term marketing initiatives; continuously refine the strategy to maximize content performance, account for changing consumer dynamics, and technologies.
  • Develop and maintain editorial governance; ensure content is consistent with brand voice, style, and tone.
  • Optimize content for search and user experience.
  • Partner and collaborate with internal and external resources to create and deliver effective, scalable content which supports consumer engagement.
  • Serve as the primary point-of-contact for third party Social Media management.
  • Maintain the brand's blog site and idea/feedback section of the brand's website.
  • Collaborate with internal teams to develop, manage, and maintain an effective content marketing strategy and editorial plan which meets the business objectives of the organization.
  • Develop and maintain a content calendar and other tools in support of an effective content management philosophy; integrate content with brand campaigns.
  • Understand the target audience and optimize a marketing content path to deliver product sales.
  • Continuously measure and audit content marketing for effectiveness.
  • Maintain an up-to-date knowledge base and understanding of trends and best practices to include content creation, distribution, maintenance, retrieval, and re-purposing.
  • Other duties as deemed necessary.
Qualification Requirements

Minimum Education:

  • Bachelor’s degree in Marketing, Business Administration, Communications, or related field of study.

Minimum Experience:

  • Three (3) years of progressive marketing experience.
  • Experience copywriting is preferred.

Licensure/Certification(s):

  • None
Knowledge, Skills and Abilities
  • Strong knowledge of and proficiency applying proper grammar to written content.
  • Knowledge of marketing media channels and mediums.
  • Knowledge of marketing standards of practice and concepts.
  • Knowledge of editorial/publishing standards of practice across multiple mediums to include written, digital, and social.
  • Knowledge of and proficiency using web analytic tools (i.e., Google Analytics).
  • Knowledge of social media platforms (i.e., Facebook, Instagram, Twitter, and Pinterest).
  • Proficiency using a Personal Computer (PC) to include MS Word and Content Management Systems (i.e., WordPress).
  • Excellent communication skills and the ability to effectively communicate in writing and verbally in English.
  • Project management skills and the ability to effectively manage multiple competing priorities.
  • Analytical skills and the ability to understand complex information.
  • Organizational skills and the ability to maintain information in a logical and well-thought-out manner.
  • Ability to continuously apply a publisher/editorial mindset to work.
  • Ability to understand and translate targeted consumer preference into meaningful marketing content.
  • Ability to maintain regular and predictable attendance.
  • Ability to work in a constant state of alertness.
Physical Requirements

Normal office environment.

For employment within the United States, Lamplight Farms Incorporate, a division of the W.C. Bradley Co., uses E-Verify to confirm the employment eligibility of all newly hired team members. To learn more about E-Verify, including your rights and responsibilities, please visit the U.S. Citizen and Immigration Service at www.uscis.gov/e-verify.

Lamplight Farms Incorporated, like all divisions of the W.C. Bradley Co.
is an Affirmative Action / Equal Employment Opportunity employer.

Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, or veteran status. We support and obey laws that prohibit discrimination where we do business.

Federal law requires Lamplight Farms Incorporated, like all divisions of the W.C. Bradley Co. to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. If you are interested in applying for employment with Lamplight Farms Incorporated and require special assistance or accommodation to complete any part of the application and pre-employment process, please contact our Human Resources Office at 262.790.8616 or visit us at W140N4900 Lilly Rd, Menomonee Falls, WI 53051.

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