Marketing Content Manager - W.C. Bradley Co. - Menomonee Falls, WI

Responsible for ensuring a consistent brand image and story for Lamplight and the TIKI® Brand. Manage the marketing content across multiple platforms, formats, and mediums in support of sales growth, consumer engagement and retention, and brand loyalty.

• Manage all marketing content for the organization across multiple platforms and mediums; ensure content drives traffic, engagement, and leads to consumer sales and loyalty.
• Develop, manage, and maintain a content strategy in support of short-term and long-term marketing initiatives; continuously refine the strategy to maximize content performance, account for changing consumer dynamics, and technologies.
• Develop and maintain editorial governance; ensure content is consistent with brand voice, style, and tone.
• Optimize content for search and user experience.
• Partner and collaborate with internal and external resources to create and deliver effective, scalable content which supports consumer engagement.
• Serve as the primary point-of-contact for third party Social Media management.
• Maintain the brand's blog site and idea/feedback section of the brand's website.
• Collaborate with internal teams to develop, manage, and maintain an effective content marketing strategy and editorial plan which meets the business objectives of the organization.
• Develop and maintain a content calendar and other tools in support of an effective content management philosophy; integrate content with brand campaigns.
• Understand the target audience and optimize a marketing content path to deliver product sales.
• Continuously measure and audit content marketing for effectiveness.
• Maintain an up-to-date knowledge base and understanding of trends and best practices to include content creation, distribution, maintenance, retrieval, and re-purposing.
• Other duties as deemed necessary.

Minimum Education:

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field of study.

Minimum Experience:

• Three (3) years of progressive marketing experience.
• Experience copywriting is preferred.

Licensure/Certification(s):

• None

• Strong knowledge of and proficiency applying proper grammar to written content.
• Knowledge of marketing media channels and mediums.
• Knowledge of marketing standards of practice and concepts.
• Knowledge of editorial/publishing standards of practice across multiple mediums to include written, digital, and social.
• Knowledge of and proficiency using web analytic tools (i.e., Google Analytics).
• Knowledge of social media platforms (i.e., Facebook, Instagram, Twitter, and Pinterest).
• Proficiency using a Personal Computer (PC) to include MS Word and Content Management Systems (i.e., WordPress).
• Excellent communication skills and the ability to effectively communicate in writing and verbally in English.
• Project management skills and the ability to effectively manage multiple competing priorities.
• Analytical skills and the ability to understand complex information.
• Organizational skills and the ability to maintain information in a logical and well-thought-out manner.
• Ability to continuously apply a publisher/editorial mindset to work.
• Ability to understand and translate targeted consumer preference into meaningful marketing content.
• Ability to maintain regular and predictable attendance.
• Ability to work in a constant state of alertness.

Normal office environment.