Marketing Communication Specialist - Pro-Active Engineering - Sun Prairie, WI

Pro-Active Engineering

Pro-Active Engineering, located in Sun Prairie, WI, is a provider of quality electronic design and manufacturing solutions for industrial, medical, commercial, and military applications. We foster a casual, family-type environment with a team of motivated, positive thinking, creative, knowledge-sharing, and productive team members.

We are currently looking for a dynamic mid-level Marketing Specialist to work with the Sales Manager to coordinate and develop a business-to-business marketing strategy that will grow our company's brand along with our customer base and sales.


Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Research, develop, implement, and maintain a marketing plan, to include company brand guidelines, social media updates, website content development using WordPress, SEO, writing white papers, blogging, e-mail marketing and distribution, publications, events, and other strategies as needed.
  • Coordinate marketing activities with outside experts (ex: website developers or print shops) and internal teams (ex: Sales) as needed.
  • Develop, write, edit, and design a variety of traditional and online marketing messages.
  • Develop and manage project timelines, including monitoring internal and external deadlines and ensuring the execution of specific campaign deliverables.
  • Create and execute lead generation programs.
  • Create and provide reports/analytics on results from campaigns, website visits, Google searches, etc.
  • Ensure creative marketing materials undergo regular review and adhere to brand guidelines.
  • Develop and communicate marketing plans, campaign results, and project recommendations to the senior management team.
  • Attend various networking events that strengthen the company’s brand.


Competencies

  • Technical Capacity
  • Attention to Detail
  • Communication and Listening Proficiency
  • Time Management
  • Organizational Skills
  • Customer Focus
  • Self-Starter
  • Results Driven
  • Teamwork Oriented
  • Multi-tasker
  • Strategic Planning


Required Education and Experience

Associate Degree in Marketing, Communications, or related field.

Strong knowledge of marketing techniques and graphic design.

1-2 years of marketing experience.


Preferred Education and Experience

Bachelor’s degree in Marketing, Communications, or related field.

Experience with photography and/or video production.

3+ years of marketing experience with a proven track record showing successful ROI from previous marketing campaigns.

Event planning


Compensation and Benefits

Pro-Active Engineering offers a competitive wage based on experience and a generous benefits package to include health, dental, vision, life insurance, short and long-term disability, retirement plan with a company match, FSA, paid vacation, sick days, and holidays.


To Apply

Please apply directly to Pro-Active Engineering through our online application system at https://proactivepcb.bamboohr.com/jobs/view.php?id=90

Resumes submitted without applying directly to Pro-Active Engineering may not receive full consideration.


Pro-Active Engineering is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other category protected by law.

Source:

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