Marketing & Branding Specialist - Minnesota Wire - Eau Claire, WI

  • Full Time
  • Anywhere

Minnesota Wire

Marketing & Branding Specialist

Looking for an opportunity to showcase your cutting edge marketing and branding skills? Minnesota Wire, a dynamic family owned business, seeks a creative Marketing & Branding Specialist with 5 – 7 years of experience. This role collaborates directly with the CEO to strengthen our industry presence. We need your advanced knowledge and experience with technology and innovation to develop and drive marketing strategies, assist with campaign development, analyze the effectiveness of each campaign and develop lead generation programs. The successful candidate also works with the Senior Management Team and plays an integral role in engaging the company's customer base while supporting effective strategies promoting the long-term growth of our company.

Minnesota Wire proudly offers a full-service suite of medical, aerospace and military manufacturing capabilities of wire, cable, harness, and interconnect assemblies. Our product utilization spans from offering Life Saving Connections in the medical field to powering satellites in space. Our long 54 year history provides security and room for advancement for the ideal candidate.

This position will be based in our plant in Eau Claire WI, or may be a remote position, depending on the capabilities and location of the selected candidate.

In this role you will:

  • Work with cross-functional team members to assist in the day-to-day development and execution of marketing initiatives
  • Measure the impact and outcomes of marketing activities
  • Work with outside partners to manage project initiatives and timelines
  • Develop press releases as needed as well as other marketing materials
  • Monitor industry publications and social media for trending news, ideas, and feedback
  • Strengthen external and internal communication efforts
  • Proof and edit material content
  • Develop tools and methods for collecting data such as customer surveys, opinion polls or questionnaires
  • Collect and analyze data to identify customer trends
  • Create graphic representations of data and translating complex research into easily readable content for management
  • Utilize and manage video / animation to be used on the Website, trade shows, publications etc.
  • Prepare marketing proposals and presentations based on company needs
  • Measure customer satisfaction with products or services

We are seeking an individual who:

  • Is self-motivated, organized and driven to produce results and meet tight deadlines
  • Has strong organizational and project management skills
  • Has strong knowledge of Marketing Technology (martech) and Innovative programs
  • Has strong problem solving, project and time management skills
  • Is a team player, motivated, collaborative
  • Has strong digital strategy skills
  • Has the ability of create multimedia story telling skills for Minnesota Wire
  • Has exceptional attention to detail, learns and processes information quickly
  • Is comfortable in a fast-paced environment
  • Has knowledge of marketing strategies, including continuing education of new marketing tactics/tools
  • Has strong verbal and written communication skills
  • Has the ability to translate complex research into common language
  • Is proficient with word processing, spreadsheet, and presentation software
  • Is familiar with various social media platforms as well as the data tracking tools associated with them
  • Is familiar with customer psychology and buying habits

If you have the skills and experience we are looking for, please send us your resume and wage requirements.

Job Type: Full-time

Pay: $45,000.00 - $65,000.00 per year


  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Disability insurance
  • Flexible schedule
  • Flexible spending account
  • Health insurance
  • Life insurance
  • Paid time off
  • Parental leave
  • Referral program
  • Vision insurance


  • 8 hour shift
  • Day shift
  • Monday to Friday

Supplemental Pay:

  • Signing bonus

Work Location:

  • One location
  • Multiple locations
  • Fully Remote

This Job Is:

  • A job for which military experienced candidates are encouraged to apply
  • A good fit for applicants with gaps in their resume, or who have been out of the workforce for the past 6 months or more
  • A job for which all ages, including older job seekers, are encouraged to apply
  • Open to applicants who do not have a college diploma
  • A job for which people with disabilities are encouraged to apply

Company's website:


Benefit Conditions:

  • Waiting period may apply

Work Remotely:

  • Yes, temporarily due to COVID-19


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