Manager, Marketing & Communications -Rockefeller Neuroscience Institute - West Virginia University Hospital - Morgantown, WV

of RNI marketing and communications is responsible for the overall management

of the creation and execution of strategic marketing plans that support RNIs

strategic business priorities and operational goals. This person will lead

the marketing and communication initiatives in support of the RNI. The marketing manager must have: the ability to work within many

areas of marketing and communications, including supervising team members;

managing campaign budgets; placing media buys in a variety of formats (print,

digital, out-of-home, broadcast); managing marketing campaigns across

multiple marketing channels; planning and executing the social media strategy

in support of assigned services; managing all internal and external

communications; managing media relations for the RNI; and developing copy and

content that can be repurposed across multiple outreach channels. This

person will lead the marketing and communications for clinical, academic, and

research components of RNI.

MINIMUM QUALIFICATIONS:
EDUCATION, CERTIFICATION, AND/OR

LICENSURE:
1.

Bachelors degree in marketing,

business, communications, public relations, journalism, or related field

EXPERIENCE:
1.

(7) seven years of experience in

marketing, corporate communications, news media, public relations, or

journalism.

PREFERRED QUALIFICATIONS:
EXPERIENCE:
1.

10 years of experience in healthcare

marketing.

CORE

DUTIES AND RESPONSIBILITIES: The

statements described here are intended to describe

the general nature of work being performed by people assigned to this

position. They are not intended to be constructed

as an all-inclusive list of all responsibilities and duties. Other

duties may be assigned.

1.

Providing

counsel and thought leadership to the RNI senior leadership team on all

matters related to marketing, communications (both internal and external),

public relations, and media relations.

2.

Writing, copy-editing, proofreading, and repurposing

content marketing deliverables (e.g. collateral, web pages, blog posts,

whitepapers, or case studies) or oversee and direct the creation of such

deliverables.

3.

Serving as the RNIs primary spokesperson on

all media matters.

4.

Developing and managing a rich

content/editorial calendar that attracts a qualified audience.

5.

Supporting the creation of digital graphics

and basic design and layout of materials.

6.

Managing marketing automation and managing

digital marketing campaigns.

7.

Measuring and reporting performance of

outreach campaigns against set goals (ROI and KPIs).

8.

Planning and executing SEO/SEM and display

advertising campaigns.

9.

Developing content/campaigns across owned and

earned social channels, including, but not limited to posts, tweets, status

updates, photos and videos to drive consistent, relevant traffic and

engagement.

10.

Developing and updating company presentations

utilizing PowerPoint (e.g. new and existing templates).

11.

Managing and directing any activities related

to conferences and events.

12.

Establishing and maintaining critical

relationships with media contacts, organizations, and key influencers.

13.

Managing and coordinating marketing strategies

to meet changing market and competitive conditions.

14.

Overseeing (including but not limited to):
database management, reporting and analytics, monitoring industry trends and

best practices, maintaining marketing materials, and tradeshow / event

support.

15.

Leading, mentoring, and growing a team of

junior members.

16.

Developing and managing a budget. Plans,

develops, and defends budget recommendations, work goals, measurements, and

training requirements necessary to provide quality service to clients.

17.

Providing outstanding and highly responsive

service to internal clients.

PHYSICAL

REQUIREMENTS: The

physical demands described here are representative of those that must be met by an employee to successfully perform the

essential functions of this job. Reasonable accommodations may

be made to enable individuals with disabilities to perform the

essential functions.

1.

Prolonged sitting at a desk, some walking,

lifting and carrying of marketing materials up to 25 pounds

WORKING

ENVIRONMENT: The work

environment characteristics described here are representative of those an

employee encounters while performing the essential functions of this job.

Reasonable accommodations may be made to enable

individuals with disabilities to perform the essential functions.

1.

Normal office working environment

SKILLS

AND ABILITIES:
1.

Must have strong creative and professional

writing skills.

3.

Highly proficient with Adobe Creative Suite.

4.

Highly proficient with Microsoft Office

(Word, Excel, PowerPoint, Outlook)

5.

Familiarity with CRM.

6.

Familiarity with SEO and SEM best practices.

7.

Familiarity with web-based CMS and marketing

analytics tools (Google Analytics a plus).

8.

Working knowledge of HTML, CSS, and

JavaScript development and constraints.

9.

Direct work experience in the healthcare

industry, preferred.

10.

Strong Independent project management skills

11.

Firm understanding of print production and

management.

12.

Capable of handling multiple tasks with

competing priorities under minimal supervision.

13.

Identify trends and insights, and optimize spend

and performance based on the insights.

14.

Able to think critically and exercise

independent judgment and discretion.

15.

Technology-savvy and resourceful.

16.

Strong analytical skills and data-driven

thinking.

17.

Results-oriented and solution-focused with a

problem-solving attitude.

18.

Highly organized and able to exercise strong

attention to detail.

19.

An effective communicator in speaking and

writing.

20.

Self-motivated with a learning attitude and a

sense of urgency.

21.

Display strong management skills in tasks as

well as ability to manage the greater team

22.

Manages budget on a daily basis

23.

Manages dissemination of WVU Medicines

Policies and management systems

24.

Possess a high level of emotional

intelligence.

Date

Reviewed/Revised: September 2020