West Virginia University Hospital
of RNI marketing and communications is responsible for the overall management
of the creation and execution of strategic marketing plans that support RNIs
strategic business priorities and operational goals. This person will lead
the marketing and communication initiatives in support of the RNI. The marketing manager must have: the ability to work within many
areas of marketing and communications, including supervising team members;
managing campaign budgets; placing media buys in a variety of formats (print,
digital, out-of-home, broadcast); managing marketing campaigns across
multiple marketing channels; planning and executing the social media strategy
in support of assigned services; managing all internal and external
communications; managing media relations for the RNI; and developing copy and
content that can be repurposed across multiple outreach channels. This
person will lead the marketing and communications for clinical, academic, and
research components of RNI.
EDUCATION, CERTIFICATION, AND/OR
Bachelors degree in marketing,
business, communications, public relations, journalism, or related field
(7) seven years of experience in
marketing, corporate communications, news media, public relations, or
10 years of experience in healthcare
DUTIES AND RESPONSIBILITIES: The
statements described here are intended to describe
the general nature of work being performed by people assigned to this
position. They are not intended to be constructed
as an all-inclusive list of all responsibilities and duties. Other
duties may be assigned.
counsel and thought leadership to the RNI senior leadership team on all
matters related to marketing, communications (both internal and external),
public relations, and media relations.
Writing, copy-editing, proofreading, and repurposing
content marketing deliverables (e.g. collateral, web pages, blog posts,
whitepapers, or case studies) or oversee and direct the creation of such
Serving as the RNIs primary spokesperson on
all media matters.
Developing and managing a rich
content/editorial calendar that attracts a qualified audience.
Supporting the creation of digital graphics
and basic design and layout of materials.
Managing marketing automation and managing
digital marketing campaigns.
Measuring and reporting performance of
outreach campaigns against set goals (ROI and KPIs).
Planning and executing SEO/SEM and display
Developing content/campaigns across owned and
earned social channels, including, but not limited to posts, tweets, status
updates, photos and videos to drive consistent, relevant traffic and
Developing and updating company presentations
utilizing PowerPoint (e.g. new and existing templates).
Managing and directing any activities related
to conferences and events.
Establishing and maintaining critical
relationships with media contacts, organizations, and key influencers.
Managing and coordinating marketing strategies
to meet changing market and competitive conditions.
Overseeing (including but not limited to):
database management, reporting and analytics, monitoring industry trends and
best practices, maintaining marketing materials, and tradeshow / event
Leading, mentoring, and growing a team of
Developing and managing a budget. Plans,
develops, and defends budget recommendations, work goals, measurements, and
training requirements necessary to provide quality service to clients.
Providing outstanding and highly responsive
service to internal clients.
physical demands described here are representative of those that must be met by an employee to successfully perform the
essential functions of this job. Reasonable accommodations may
be made to enable individuals with disabilities to perform the
Prolonged sitting at a desk, some walking,
lifting and carrying of marketing materials up to 25 pounds
ENVIRONMENT: The work
environment characteristics described here are representative of those an
employee encounters while performing the essential functions of this job.
Reasonable accommodations may be made to enable
individuals with disabilities to perform the essential functions.
Normal office working environment
Must have strong creative and professional
Highly proficient with Adobe Creative Suite.
Highly proficient with Microsoft Office
(Word, Excel, PowerPoint, Outlook)
Familiarity with CRM.
Familiarity with SEO and SEM best practices.
Familiarity with web-based CMS and marketing
analytics tools (Google Analytics a plus).
Working knowledge of HTML, CSS, and
Direct work experience in the healthcare
Strong Independent project management skills
Firm understanding of print production and
Capable of handling multiple tasks with
competing priorities under minimal supervision.
Identify trends and insights, and optimize spend
and performance based on the insights.
Able to think critically and exercise
independent judgment and discretion.
Technology-savvy and resourceful.
Strong analytical skills and data-driven
Results-oriented and solution-focused with a
Highly organized and able to exercise strong
attention to detail.
An effective communicator in speaking and
Self-motivated with a learning attitude and a
sense of urgency.
Display strong management skills in tasks as
well as ability to manage the greater team
Manages budget on a daily basis
Manages dissemination of WVU Medicines
Policies and management systems
Possess a high level of emotional
Reviewed/Revised: September 2020
To apply, please visit the following URL:https://www.indeed.com/viewjob?t=Manager&c=West+Virginia+University+Hospital&l=Morgantown%2C+WV&jk=c1a11eee88fbce90&rtk=1ene20fje3km1000&from=rss→