Email & Content Analyst - Ariens Company - Brillion, WI

At AriensCo, we build more than exceptional products – we create opportunities that impact careers. Our culture values innovative thinking, hard work and determination. We interact in teams, collaborate together and make decisions quickly.

We see growth potential in every team member, and are committed to supporting our employees with continuous training and advancement opportunities.

Our environment? We’re corporate, without being “corporate.” Whether you work at our headquarters, manufacturing facilities, or one of our global distribution businesses, you’ll always have the freedom to create and contribute. Our company vision is “Passionate People, Astounded Customers.” Quite simply: it revolves around people

Speaking of people, you’re not just employee #1,762 to us. You’re family and your role is invaluable. Without exceptional people, we can’t continue to produce the amazing products we're known for around the world.

Ready for the ride of your career? Then come join us. By joining our team, you'll have the opportunity to work in a rewarding workplace with a strong sense of community.

AriensCo is looking for a motivated and passionate Analyst to own the overall planning and execution of our email marketing strategy to increase brand awareness and overall product sales. This individual core responsibility will focus on building email lists, design and implementing email marketing campaigns, and nurturing leads through lead gen efforts. Additionally, this role will contribute to the development and production of content for blogs, YouTube, National Retailer websites and company branded websites. This individual must have a passion for writing and a solid understanding of AP style writing. Must have an ability to craft technical as well as creative copy.

This individual needs to have a solid understanding of how content drives inbound marketing and demand generation across channels including website properties, email, blogs, and social networks with specific examples of work that shows conversions. Position will be located at our Brillion, WI headquarters.

The Day To Day...

• Manages and executes compelling social media content.

• Develop and manage email programs including strategy, goals, KPI’s and objectives.

• Develop workflows and standard work procedures for email publishing, content creation and execution.

• Analyze campaign performance and suggest improvements to produce monthly/ per campaign reports.

• Translations/Segmentations - build out additional segmentation and customized emails. Leverage translation service.

• Upgrade and create additional email templates using graphics, personalization and advanced features.

• Ensure prompt and accurate communication with clients via email to minimize unsubscribes.

• Create email databases for lead generation.

• Report on sales revenue generated from email marketing efforts.

• Ensure emails follow industry policies and best practices.

• Identify target audiences and grow our email list.

• Design and implement direct email marketing campaigns.

• Proofread emails for clarity, grammar and spelling.

• Ensure mobile-friendly email templates.

• Responsible for building out content 30-days in advance of the live date.

• Collaborate with Website Analyst to manage blog and content.

• Develop a content calendar for Blog and Email leveraging input from internal and external stakeholders.

• Expert writer for blog, web, social. Must be able to show samples.

• Day-to-day involves crafting copy for blogs, supporting social team with copy for posts, ad copy, headlines, etc in addition to copy for emails.

• Support website analyst with SEO efforts. Learn BrightEdge tool and recommend and implement changes to copy based on SEO learnings.

The Qualifications...

• Bachelor’s degree required in Communication, Journalism, Marketing or related field.

• Minimum 5 years experience with email management systems (ie: MailChimp). Proven experience as an email manager.

• Must be able to provide writing samples of different styles of writing (blog, email, web, etc.).

• Must be able to share email campaign including strategy, goals, and KPI’s.

• Experience working with graphic design software including Photoshop, video editor software, etc.

• Familiarity/comfort with pulling and interpreting monthly site analytics and sales.

• Hands on experience with HTML, content management systems.

• Direct experience with CRM and lead management.

• Proficiency in marketing automation technology.

• Knowledge of SEO/SEM and Google Analytics.

• Excellent written communication and copywriting skills.

• Ability to work under tight and evolving timelines.

• Must be able to problem solve independently and work well in a cross functional team.

• Supplementary skills: Google Suite experience, including Data Studio, CRO, SEM, Project Management, Content Strategy, SEO.

Since 1933, the AriensCo name has been associated with reliable, durably crafted, high-performance outdoor power equipment. Our core values – Be Honest, Be Fair, Respect the Individual, Keep our Commitments, and Encourage Intellectual Curiosity define our culture and inspire our team. We believe passionate people and astounded customers lead to unstoppable success.

Our employees’ quality of life is important to us. When people feel appreciated, respected and supported, careers thrive and ideas come to fruition. AriensCo employees are provided various great benefit opportunities which may include:

• Medical, Dental, Vision
• Life Insurance
• 401(k) and profit-sharing plans
• Bonus Programs
• Accident and Critical Illness Insurance
• Paid vacation, holidays and leave programs
• Flexible spending account (FSA) plan
• Voluntary wellness programs
• Employee purchase benefit
• Employee Assistance Program
• Tuition Reimbursement
• Safety shoes and safety prescription glasses reimbursement

The concept of diversity is important to us at AriensCo. That’s why we’ve created a culture that is inclusive, accepting and understanding. We embrace diversity among our partners, suppliers and employees. We also strive for diversity in the quality of our ideas. Inclusion and acceptance means that, regardless of who you are, you will always be standing on our welcome mat.

AriensCo is an equal opportunity and affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by applicable law. AriensCo hires and promotes individuals solely on the basis of their qualifications for the job to be filled.

Providing our employees with an environment free of discrimination and harassment is something we take very seriously. Embracing diversity enables us to attract the best talent, foster productive teamwork, and expand our business opportunities.