Digital Marketing Manager - Sprecher Brewing Company - Glendale, WI

Job Description

The Digital Marketing Manager in an integral part of the Sprecher Brewing Co. team and is responsible for developing, implementing, tracking, and optimizing our digital marketing campaigns across all digital and social media channels. This individual has a strong grasp of current marketing tools and strategies and is able to lead integrated digital marketing campaigns from concept to execution. The Digital Marketing Manager will work with the marketing team, supporting teams, and vendors to execute all Sprecher marketing initiatives.

Responsibilities

• Plan and execute all digital marketing, including SEO, SEM, CRM, email, social media, ecommerce and advertising campaigns

• Develop and maintain company CRM

• Keep master item list for all company SKU’s including creating a checklist system for managing new and end of life items

• Collaborate with internal teams to create social media content to support national sales, ecommerce, tap room and gift shop

• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)

• Identify trends and insights, and optimize spend and performance based on the insights

• Utilize strong analytical skills to evaluate end-to-end customer experience across multiple channels and customer touch points

• Lead and develop relationships with key partners such as agencies, tech partners, and other stakeholders

• Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate

Skills and Qualifications

• Bachelor's degree in marketing or related field required

• Five or more years of experience in digital marketing and advertising

• Well-versed in the use of social media as a marketing tool

• Proficient in WordPress

• Solid knowledge of website analytics tools (e.g., Google Analytics)

• Experience with a robust CRM system such as Microsoft Dynamics or Salesforce

• Able to work with colleagues at all levels to develop marketing goals and able to contribute to a positive work environment

• Able to work in a fast-paced environment, while focusing on meeting or exceeding expectations

• Self-directed, personally motivated with strong attention to detail

• Strong creative and technical writing skills

• Ability to perform all essential functions and physical demands of the position

• Must be able to work at the Sprecher headquarters in Glendale, WI

Job Type: Full-time

Pay: $50,000.00 - $65,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Disability insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Day shift
• Monday to Friday

Work Location:

• One location

This Job Is:

• A job for which military experienced candidates are encouraged to apply
• A job for which all ages, including older job seekers, are encouraged to apply

Company's website:

• www.sprecherbrewery.com

Company's Facebook page:

• https://www.facebook.com/sprecherbrewing

Benefit Conditions:

• Waiting period may apply
• Only full-time employees eligible

Work Remotely:

• No