Digital Marketing Internship - Advanced Laser - Chippewa Falls, WI

Advanced Laser is looking for a Digital Marketing Co-op to be a part of our marketing team and grow our digital presence in support of our growing business. The digital marketing Intern will have the opportunity to work on three brands (Advanced Laser, Badger Docks and Tidd Tech) each presenting a unique marketing opportunity. Our three brands will offer the opportunity to create digital marketing plans for both business to business and business to consumer channels to market. This position will report directly to the Director of Sales, and will be given the opportunity to see how the digital data is used in long and short term business strategy planning.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Manage website development and updates and assist third party contractors as needed.
• Contribute to the organization, creation, optimization and development of website platform content.
• Utilize, manage and report website analytics to ensure our brands are properly represented in the digital space and that our potential customer and future employees can easily locate our sites.
• Manage all company social platforms and monitor social channels daily. Serve as a social media expert within the company, maintaining a solid understanding of best practices, features, strategies, and tactics.
• Effectively and efficiently support communication campaigns on social media network, including a well-articulated approach for growing engagement with potential employees and community members.
• Respond to requests from internal departments, including creating and routing content and scheduling posts.
• Create and select digital ads and performance monitoring, digital marketing plan, etc.
• Support work related to promotional contests.
• Assist with internal employee messaging, and selected external marketing materials, as assigned.

MINIMUM QUALIFICATIONS:

• Pursuing a college degree in Digital Marketing Technology, Digital Marketing Analytics, Marketing Analytics Emphasis.
• 1 or more years of public relations and/or consumer marketing experience, including social media, influencer marketing or marketing.
• Knowledge of strategic social media, influencer marketing and public relations practices.
• Google Analytics knowledge preferred.
• Intermediate understanding of all social media platforms, including but not limited to YouTube, Instagram, Pinterest, Facebook, Twitter – both as a marketer and as a user.
• Exceptional project management skills and attention to detail.
• Strong writing, editing and communications skills.
• Demonstrate writing and identification of quality social media content.
• Knowledge of graphic design best practices, principles and software preferred.