Digital Marketing Analyst - Delta Defense LLC - West Bend, WI

Position Summary:

Are you looking for a fresh challenge and an opportunity to further advance your career and grow with a fast growing company? If you have a passion for data and an adaptive out-of-the-box thinker with sharp analytical and problem-solving skills, exceptional organization, and able to multitask in a fast-paced environment, we have the perfect job for you!

The Digital Marketing Analyst will provide support to the Digital Sales & Marketing Team responsible for lead generation and conversion (turning prospects into members). S/he will work closely with the data strategy, digital experience, mobile app, organic search, digital paid media, and email teams to report on performance and deliver actionable insights.

Duties/Responsibilities:

• Maintain website and mobile app analytics dashboards and scorecards; accurately communicate user behavior trends.
• Interpret data to identify business trends, conduct ad-hoc analyses, and identify digital marketing and process improvement opportunities.
• Act as subject matter expert on SEO strategies by partnering with external agency on best practices, emerging opportunities, and staying on top of search trends
• Conduct keyword research to uncover new opportunities and optimize existing content
• Lead internal execution on SEO initiatives with writers and cross-functional content teams
• Assist in defining website and marketing channel KPIs and reports based on objectives
• Perform analysis of digital customer behavior to identify insights and opportunities for optimization, split testing, or personalization
• Summarize and provide A/B test results and recommendations post-experiment to influence next steps, and the execution of future test ideas
• Assist with review and QA of split tests
• Aid with forecasting website KPIs based on trends & initiatives for various marketing channel segments & device types
• Support data strategy team with data governance and web analytics tag validation as needed

Requirements:

• Bachelor’s degree in marketing, statistics, or similar field
• 2+ years of experience in analytics, digital marketing or related field
• Web Analytics experience, preferably Google Analytics, DataStudio, and RegEx
• Strong analytical background demonstrating an ability to understand business problems, analyze trends, draw conclusions and make actionable recommendations
• Superb communication skills with track record of leveraging data to influence business decisions
• Understanding of digital marketing channels and objectives
• Ability to think creatively, problem-solve, and change direction often
• Ability to work both independently and collaboratively to meet deadlines
• Demonstrates the Core Values of Delta Defense, LLC

Preferred:

• Hands-on organic search (SEO) experience, or working closely with external agency
• Previous experience in a B2C membership organization
• Experience with data visualization or other reporting tools (Salesforce Marketing Cloud)
• Understanding of statistical concepts (statistical significance, confidence intervals, etc)
• Experience with content management systems, such as WordPress, and basic web languages (HTML, Javascript, etc)

• Please note: this position can be located in our West Bend, WI Headquarters Office or in our Park City, Utah office. We are also open to this position being located at a remote location as well.

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