Associate Director, Digital Media Planning (Campaign Strategist)

TMP Worldwide

TMP Worldwide - Waltham, MA - The Associate Director, Digital Media works directly and autonomously with account management and clients to provide the strategic direction of client media campaigns. This role will be responsible for leading a team of digital analysts (including ROI metrics and SEM) and media planners toward development of strategic media plan recommendations. The ideal candidate will be able to present to account teams and clients, analyze and simplify complex data for insights, contribute to the career growth of junior team members and identify and negotiate with media vendors. Additionally, there needs to be a constant curiosity to stay ahead of a changing and complex marketplace, and an understanding of how these changes will impact client objectives. Responsibilities What does a great Associate Director, Digital Media do? Work directly with clients and account teams to understand overall objectives and how they relate to a client’s media/web/social/mobile presence Use this client knowledge...

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