Assistant Director - Marketing & Outreach - Centers - Morgantown, WV

Responsibilities:

• Manage department marketing, advertising, and outreach operations
• Hire, train, supervise, develop, evaluate, and provide direction for part-time marketing/special event staff and one full-time position (Front Desk Manager)
• Coordinate promotional efforts for the department, with an emphasis on consistency of message and brand development
• Assess advertising inventory within the park and work with the Mylan Park Board of Directors to develop advertising sales proposals to be delivered to prospective clients
• Facilitate the production and dissemination of department-wide promotional collateral, including approval of final-product proofs
• Collaborate with operational and program area staff to ensure target participations are exceeded
• Create and maintain a unified identity for all facility signage, displays, and postings
• Present a unified, consistent branding of programs, facilities, and services in all promotions
• Oversee media development, including the department website and multi-media presentations
• Identify appropriate communication mediums for each membership and program segment and coordinate regular, periodic communiqués utilizing each medium identified
• Initiate and lead department participation in community events, information fairs, and other outreach events
• Participate in and support community efforts that are congruent with the departmental mission
• Oversee and coordinate effective media relations strategy, including writing press releases and organizing press conferences, developing relationships with members of local and regional media outlets, and creating and taking advantage of opportunities to win earned media attention

• Responsible for the preparation, forecasting and monitoring of income and expense budgets as

  it relates to areas of responsibility

• Evaluate marketing campaign, program, service, and membership effectiveness through regular

  assessment

• Responsible for ensuring areas of responsibility stay in line with current trends
• Oversee policies and procedures development for all areas of responsibility
• Prepare regular written communication such as monthly and annual reports, financial and

  participation reports, and equipment inventory reports

• Provide leadership and management of the customer service/welcome/pro shop desk operation to

  include staffing, policies & procedures, access control, customer service, membership sales,

  program registration and equipment issue

• Assist with the development of a comprehensive new member marketing program to include

  membership promotion periods, corporate recruitment, trial programs, new member survey and follow

  up, referral program, and facility tours

• Assist in membership retention programs to include membership database management, membership

  appreciation days, membership renewals and cancellations, retention programs (birthdays, low usage,

  referral prizes, renewal gifts, etc.), corporate account management

• Oversight of the operation and finances of the Pro Shop which includes creative design,

  ordering, inventory, and auditing the apparel, food, and goods

• Become proficient in the use of CSI as a management tool of the Aquatic Center specifically

  as it relates to membership and budget tracking

• Develop and monitor prospective member list to maximize opportunity
• Develop and monitor cancelled membership list to determine appropriate action
• Work with colleagues to develop programs targeted toward generating memberships

Qualifications:

• Bachelor’s degree in communication, marketing, advertising (or similar) required, Master’s preferred
• At least two years of professional experience required
• Experience working in a collegiate/community recreation environment preferred with strong communication and presentation skills
• Leadership and supervisory abilities
• Ability to work as part of and lead a team that collaborates effectively with colleagues
• Entrepreneurial spirit and enthusiasm
• Analytical skills to identify problems, assess alternatives, and render consistent, logical decisions
• Ability to thrive in an environment that values high expectations, accountability, and balanced lifestyle choices
• Current American Red Cross CPR/AED/FA certification (or willing to obtain)

• Some knowledge of HR theories and best practices in recruitment and staff development
• Basic accounting knowledge; capability of understanding budgets
• Fluent in one or more design software programs
• Proficiency with Microsoft Office

• Adaptability, analytical & critical thinking, initiative & motivation, planning & project management, decision making & judgment, business acumen, customer service, teamwork, diversity awareness, interpersonal relationships, communication, integrity, leadership, long-term focus, organizational learning & change management.

Work Environment and Physical Demands:

• Office environment/ pool environment
• Non-smoking environment
• Moderate to loud noise
• Local, regional, and national travel as required
• Evening or weekend work as required

• Sitting at desk or table for at least 70% of the workday
• Walking or working with recreation spaces 30% of the workday
• Repetitive wrist, hand, or finger movement (while operating computer equipment)
• Bending, stooping
• Eye-hand coordination (keyboard typing)
• Hearing and talking