Assistant Director - Marketing & Outreach - Centers - Morgantown, WV

  • Full Time
  • Part Time
  • Anywhere



is a management company that specializes in campus recreation. We partner with universities to manage their departments, facilities, finances, and deliver exceptional customer service. Since 1998, CENTERS remains the first and only mission centric organization committed to student development and departmental excellence on behalf of its clients. CENTERS is currently operating university campus recreation centers at ten site locations within the United States.

Mylan Park
is West Virginia’s Premiere Recreation, Sport, Social, Health, and Wellness Complex. Mylan Park offers 14 different indoor and outdoor facilities comprising of over 60 acres of athletic field space and more than 180,000 sq. ft. of indoor sport, recreation, and event venues. Nestled in the Appalachian Mountains in Morgantown, West Virginia, this sports complex sits on 400 acres and includes 14 different indoor and outdoor facilities.
The Aquatic Center at Mylan Park is the newest addition to the complex and is an impressive, state-of-the-art, and fully accessible 90,000 square foot facility featuring a 50-meter Olympic pool and diving well. Additionally, the facility houses a community pool with zero-depth entry, water slides and play features, a six-lane lap pool, outdoor splash pad, multi-purpose rooms to rent and a fitness room. This facility promotes life-long health development in an innovative, friendly, and well-maintained environment and is the home to West Virginia University’s Swimming& Diving and Track & Field varsity athletic programs.

The Assistant Director of Marketing & Outreach will be responsible for developing and implementing a strategic vision for marketing, branding, and fundraising for Mylan Park Aquatic & Track Center. The Assistant Director will build and maintain meaningful community and donor relations through publications, social and print media opportunities, community organizing, advocacy, events, and personal contacts. The Assistant Director is responsible for the oversight and development of departmental brand development and enhancement through print, digital and social medias. Responsibilities include website management, graphic design, campus and community event representation and part-time staff oversight. This position assists in member recruitment and program area outreach.


Core Responsibilities:
  • Manage department marketing, advertising, and outreach operations
  • Hire, train, supervise, develop, evaluate, and provide direction for part-time marketing/special event staff and one full-time position (Front Desk Manager)
  • Coordinate promotional efforts for the department, with an emphasis on consistency of message and brand development
  • Assess advertising inventory within the park and work with the Mylan Park Board of Directors to develop advertising sales proposals to be delivered to prospective clients
  • Facilitate the production and dissemination of department-wide promotional collateral, including approval of final-product proofs
  • Collaborate with operational and program area staff to ensure target participations are exceeded
  • Create and maintain a unified identity for all facility signage, displays, and postings
  • Present a unified, consistent branding of programs, facilities, and services in all promotions
  • Oversee media development, including the department website and multi-media presentations
  • Identify appropriate communication mediums for each membership and program segment and coordinate regular, periodic communiqués utilizing each medium identified
  • Initiate and lead department participation in community events, information fairs, and other outreach events
  • Participate in and support community efforts that are congruent with the departmental mission
  • Oversee and coordinate effective media relations strategy, including writing press releases and organizing press conferences, developing relationships with members of local and regional media outlets, and creating and taking advantage of opportunities to win earned media attention

Administrative Responsibilities:
  • Responsible for the preparation, forecasting and monitoring of income and expense budgets as

    it relates to areas of responsibility

  • Evaluate marketing campaign, program, service, and membership effectiveness through regular


  • Responsible for ensuring areas of responsibility stay in line with current trends
  • Oversee policies and procedures development for all areas of responsibility
  • Prepare regular written communication such as monthly and annual reports, financial and

    participation reports, and equipment inventory reports

Membership Responsibilities:
  • Provide leadership and management of the customer service/welcome/pro shop desk operation to

    include staffing, policies & procedures, access control, customer service, membership sales,

    program registration and equipment issue

  • Assist with the development of a comprehensive new member marketing program to include

    membership promotion periods, corporate recruitment, trial programs, new member survey and follow

    up, referral program, and facility tours

  • Assist in membership retention programs to include membership database management, membership

    appreciation days, membership renewals and cancellations, retention programs (birthdays, low usage,

    referral prizes, renewal gifts, etc.), corporate account management

  • Oversight of the operation and finances of the Pro Shop which includes creative design,

    ordering, inventory, and auditing the apparel, food, and goods

  • Become proficient in the use of CSI as a management tool of the Aquatic Center specifically

    as it relates to membership and budget tracking

  • Develop and monitor prospective member list to maximize opportunity
  • Develop and monitor cancelled membership list to determine appropriate action
  • Work with colleagues to develop programs targeted toward generating memberships


Minimum Requirements

The requirements listed below are representative of the minimum education and/or hands-on experience necessary to perform each essential responsibility.]
  • Bachelor’s degree in communication, marketing, advertising (or similar) required, Master’s preferred
  • At least two years of professional experience required
  • Experience working in a collegiate/community recreation environment preferred with strong communication and presentation skills
  • Leadership and supervisory abilities
  • Ability to work as part of and lead a team that collaborates effectively with colleagues
  • Entrepreneurial spirit and enthusiasm
  • Analytical skills to identify problems, assess alternatives, and render consistent, logical decisions
  • Ability to thrive in an environment that values high expectations, accountability, and balanced lifestyle choices
  • Current American Red Cross CPR/AED/FA certification (or willing to obtain)


Technical Competencies:
  • Some knowledge of HR theories and best practices in recruitment and staff development
  • Basic accounting knowledge; capability of understanding budgets
  • Fluent in one or more design software programs
  • Proficiency with Microsoft Office

Professional Competencies:
  • Adaptability, analytical & critical thinking, initiative & motivation, planning & project management, decision making & judgment, business acumen, customer service, teamwork, diversity awareness, interpersonal relationships, communication, integrity, leadership, long-term focus, organizational learning & change management.

Human Relations:

Internal contacts include staff at all levels. External contacts include external customers, community members, local businesses, community partners and vendors. Contact involves troubleshooting, informing, exchanging information, negotiating, making recommendations, and giving information or instructions.

Work Environment and Physical Demands:

Work Environment:
  • Office environment/ pool environment
  • Non-smoking environment
  • Moderate to loud noise
  • Local, regional, and national travel as required
  • Evening or weekend work as required

Physical Demands:
  • Sitting at desk or table for at least 70% of the workday
  • Walking or working with recreation spaces 30% of the workday
  • Repetitive wrist, hand, or finger movement (while operating computer equipment)
  • Bending, stooping
  • Eye-hand coordination (keyboard typing)
  • Hearing and talking


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