Website Oxford Instruments
Oxford Instruments plc is a leading provider of high technology products and services to the world's leading industrial companies and scientific research communities. Our core purpose is to support our customers to address some of the world's most pressing challenges, enabling a greener economy, increased connectivity, improved health and leaps in scientific understanding. We are proud to be recognised as the leaders in what we do and for the difference we make in the world. This is an exciting time to join our growing team!
How we work
We’re committed to being the leading provider of high-tech products and services for the world’s most important industrial and scientific research communities. Our people are vital to our success. We strive to offer the opportunities that will attract, motivate and retain the very best talent in our sector. This involves creating an inclusive environment and culture, where difference is valued and people are recognized for what they deliver and bring to the team.
EMpowering People to Make a Difference
We don’t wait for change to happen. We enable it. That’s why we aim to create the best working environment and culture for our people to thrive. We share the same goals and value diversity of thought, perspective and experience. With a focus on the ongoing development, engagement and wellbeing of our people, we know we will continue to exceed customer expectations and drive change for the future.
About the Opportunity:
The Marketing Communications Manager is responsible and accountable for developing and executing the Marketing Communication strategy for the Oxford Instruments business in the Americas region. The individual will focus on driving awareness and demand through multi-channel integrated campaigns targeting the Americas region customer, priority segments, and prospect base. This individual is part of the Americas marketing team and will collaborate frequently with global Business Line teams. The ideal candidate is passionate about developing integrated, multi-touch marketing communications strategy, experienced in campaign execution, and enjoys using results analytics to drive performance against goals.
Develop strategic MarCom plans in alignment with marketing goals, ultimately contributing to business objectives
Develop, and continuously optimize integrated digital, omnichannel campaigns based on data to increase customer engagement and provide Marketing Qualified Leads
Share campaign and channel metrics including key learnings and recommendations with stakeholders on a regular basis
Ensure brand consistency both internally and externally
Collaborate with Marketing to identify target audience segments and buyer personas and build relevant marcom strategies to drive desired target audience behaviours
Collaborate with cross-functional teams to ideate & execute specialized customer-facing collateral, per company objectives and branding guidelines
Develop and lead execution of marketing campaign plans consisting of collateral, digital advertising, email marketing, website content and multimedia development
Establish campaign KPIs and ensure performance meets or exceeds target results
Develop, execute and continuously optimize campaign strategy/plans based on analytics
Develop intuitive sales enablement assets
Manage agency landscape and all related projects with external and internal agencies and groups (i.e. media, creative, digital, content marketing)
Actively monitor regional industry trends and competitor activity to enable proactive development of strategies to exploit opportunities and circumvent threats.
The right candidate for this role will have a Bachelor’s degree in marketing, Communications, Marketing or related field; 6+ years of relevant experience in B2B marketing experience, marketing experience in Material/Life Sciences in Academic and/or Industrial business segments preferred, and the ability to travel approximately 20% time. You are a highly driven professional, focused on driving results; a strategic thinker; highly organized with a strong affinity for detail; with strong collaboration skills and the ability to bring teams of people together across department functions and geographies.
Experience designing, executing, and optimizing integrated, multi-channel demand creation and lead generation campaigns
Understanding of audience targeting, buyer persona development and associated value proposition creation
Ability to develop customer-centric Marketing Communication programs including digital, omnichannel campaigns and value-based messaging
Depth of experience in integrated lead generation campaigns and understanding of lead management best practices
Skilled in digital marketing and understanding of latest digital channels
Proficient in content marketing
Experience with marketing automation and related martech platforms preferred
Ability to evaluate the performance and impact of a channels/campaigns to continuously improve the contribution to the bottom line
Strong operational and business acumen
Events experience, including tradeshows, webinars, and customer workshops
Excellent communications skills including copywriting, creative brief development and an understanding of content marketing best practices
Experience managing external agencies including creative, media, digital, and PR
Oxford Instruments Perks and benefits:
Generous benefit packages - We offer our employees competitive health insurance options, including Medical, Dental, and
Our 401k program has options for saving both pre- and post-tax dollars for retirement.
Paid Time Off (PTO) Work-life balance is a key part of our company culture here at OI, and we know that our employees do their best work when they can take the time they need to rest and recharge. Employees start with 4 weeks of PTO which is accrued each pay period.
Holidays - We recognize 12 holidays this year
In addition to all the standard PTO options, OI proudly offers a generous and progressive paid family leave policy.
Professional Development - OI supports you and your professional development with $5,250 available in annual tuition reimbursement after 6 months of service.
Oxford Instruments requires all employees to be fully vaccinated by their first day of work. The Company will consider requests for medical or religious accommodation as required by law.
Applicants must be authorized to work for ANY employer in the US. We are unable to sponsor or take over sponsorship of employment Visa at this time for this position.
Oxford Instruments Company is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, national origin, disability or protected veteran status. EOE/M/F/D/V
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the I-9 Form.
Note to recruitment agencies: Oxford Instruments does not accept agency CV’s. Please do not forward details to our jobs alias, Oxford Instruments employees or any other company location. Oxford Instruments is not responsible for any fees related to unsolicited CV’s.
To apply for this job please visit jobs.oxinst.com.