Digital Marketing Strategist - PESI - Eau Claire, WI

At PESI, we’re on a mission to build top-tier online education for mental health providers. And we’re looking for strategic thinkers who can help us create and market dynamic virtual learning experiences. Are you the type of person who has a passion for marketing and likes to manage projects and campaigns from concept to execution? Do you love to dream big and chase results? Do you have experience tackling all the behind-the-scenes aspects of digital marketing from writing copy that converts, to optimizing KPIs, and experimenting until you get the results you want? Have others accused you of being hyper-organized?

If that’s you, let’s talk.

As a Digital Marketing Strategist at PESI, you’ll be joining a team that is responsible for creating dynamic direct response campaigns and innovative solutions that drive revenue and customer satisfaction. You’ll use your experience and knowledge to implement robust, data-driven online marketing strategies for email marketing, online course development, social media, website content, squeeze pages, and more.

Responsibilities

• Write and develop compelling short and long-form copy that is tailored to the target audience and channel
• Measure and analyze marketing campaign performance to make data-driven decisions related to the development of campaign copy and content assets
• Collaborate with both internal and external parties including: subject matter experts, business partners, marketing teams, media vendors nationwide, and others
• Increase conversions on a variety of platforms to support overall marketing and business objectives
• Stay current on industry content and digital marketing trends, tools and resources

Requirements

• College Degree in Marketing or related field and/or relevant sales/marketing experience
• 3+ years’ experience in digital marketing
• Coachable, motivated and entrepreneurial-minded individual
• Couples natural curiosity with a growth mindset for seeking knowledge and creating new business strategies
• A proven track record of producing direct response marketing assets in various forms with sales-increasing performance
• Portfolio with copywriting samples
• Ability to identify problems, risks and issues, mediate and develop solutions, and implement a course of action
• Ability to work independently and remotely, as well as in a team environment
• Willingness to take calculated risks

Preferred Skills

• Experience developing and analyzing online instructional material
• Experience with blogging and content management systems
• Experience with social media sites such as Twitter, Facebook, and Pinterest
• Experience with HTML is a plus
• Experience with graphic design is a plus

Equal Employment Opportunity
PESI is committed to creating a diverse environment and is proud to be an equal opportunity employer. All employment decisions are based on business needs without regard to race, color, ethnicity, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status or any other applicable legally protected status. All qualified candidates are encouraged to apply.

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